BNI Hadleigh

"Great Example of Marketing a Business" - Review Devlopit Consultants

Scottish web consultancy and marketing firm  Develop It web describes the BNI Hadleigh video in glowing terms as “ a great example of how to market a business through YouTube.”  The video was written and produced by BNI Hadleigh’s marketing consultant Diana Chrouch of Chrouch Consulting and filmed and edited by Josh Wardle a visitor to the chapter’s networking meeting and a budding film maker.

The BNI Hadleigh promotional video features a hilarious spoof breakfast meeting on the moon with aliens.  It was produced as part of the BNI UTweet competition but its primary objective is to promote BNI Hadleigh’s weekly networking meeting and promte the services of its professional and trade business people.

The video is a viral marketing promotion which was produced with a almost no budget but with the good will and support of BNI Hadleigh chapter members who contributed their time and resources for free to support the making of the film.  Viral marketing means that the marketing message spreads like a virus because each person that sees the video is encouraged to pass it on to.   In addition a proactive Twitter campaign has been added to ensure that viewers get in touch and so become contacts rather than anonymous viewers.  The benefit of extra contacts to a networking group who are looking to promote their member’s services and attract more businesses to network with are of course self-evident. 

For further information about BNI Hadleigh’s services or to visit the chapter please take a look at the http://bni-hadleigh.co.uk